There are four themes for the focus of the Strategy, each associated with a broad strategic aim. These are:

Valuing Older People - Maintaining and Developing Engagement

Promote positive images of ageing and ensure that the over 50's are able to participate as fully as they wish in their communities, giving them a stronger sense of engagement and influence.

Changing Society - The Economic Status and Contribution of Older People

Develop policies to increase the capacity of the over 50's to continue to work, learn, volunteer and care, making an acitive contribution for as long as they wish, and ensure that older people do not live in poverty.

Well Being and Independence

Improve the health and well being of older people through initiatives to promote health, as well as high quality, responsive and appropriately regulated health, social care and housing services. These will enable older people to live as actively and independently as possible in a suitable and safe environment of their choice.

Making it happen -The Implementation of the Strategy

Implement the Strategy for Older People with support funding to ensure that it is a catalyst for change and innovation across all sectors, improving services for older people, providing the basis for effective planning for an ageing population, and reflecting the concerns of older people.